A year later, on September 8, 2000, Key released their second game Air, which was also an adult game and similar in storytelling to Kanon. This gave the player more of a focus on the characters' stories and on the visuals and music, especially for a visual novel at the time of its release. Key released Kanon on June 4, 1999, as an adult game, though the scenes containing adult content were kept to a minimum. The name Key for the studio was ultimately decided by majority rule. Maeda came upon the name Key when he saw it on a sign for a musical instrument store he would always pass on his way to work and instantly liked the name. The tentative brand name was Azurite ( アズライト, Azuraito) at first, but Jun Maeda was not pleased with this and wanted a name that would capture the image of the brand. With the production of Key's debut title Kanon still in its early stages, a brand name had still not been decided on by the developers. Baba gave the developers the freedom they desired, and they officially transferred to Visual Arts where they formed Key on July 21, 1998. Itaru Hinoue, who had previously worked at Visual Arts once before, introduced Key's founding members to the president of Visual Arts, Takahiro Baba. Due to differing opinions between Nexton and most of the production staff in Tactics on how to produce the brand's next game, most of Tactics' staff left Nexton to pursue work in another publishing company where they could have the freedom to produce their next game. After Dōsei, the rest of Key's founding staff- Naoki Hisaya, Jun Maeda and OdiakeS-joined Tactics and contributed to two more games: Moon released on November 21, 1997, and One: Kagayaku Kisetsu e released on May 29, 1998. At the time of Dōsei's production, Tactics' first game, four of Key's original staff worked on the game: Itaru Hinoue as art director, Shinji Orito as musical composer, and Miracle Mikipon and Shinory contributing to the computer graphics. Planetarian: The Reverie of a Little Planetīefore forming Key, the founding members worked for another visual novel development company called Nexton under the brand Tactics. See also: List of Key video games Visual novel release timeline 1999 Between 20, Key produced an Internet radio show called Key Net Radio in regard to the brand. In 2001, Visual Arts created the record label Key Sounds Label to release music albums and singles with music related to Key's visual novels. Key has been an active participant at the Comiket convention since Comiket 57 in 1999, where they sold Kanon-related products Key's latest appearance at Comiket was at Comiket 99 in 2021. Shinji Orito, Key's main composer and another co-founder, has composed music for the majority of Key's titles. ![]() Na-Ga, Key's main artist, mainly worked with background art in earlier games, but with Key's sixth game Little Busters! (2007) was given the position of co-art director with former Key artist Itaru Hinoue. The multimedia project Prima Doll includes an anime series that aired in 2022, and a four-volume visual novel series.Ĭo-founder Jun Maeda is a prominent figure in the brand, having contributed to the planning, scenario, and music composition in the majority of Key's visual novels. The crossover anime series Kaginado premiered in 2021. Works and Aniplex to produce three original anime series: Angel Beats! (2010), Charlotte (2015), and The Day I Became a God (2020). Key has worked in the past with Interchannel and Prototype for the consumer port releases of the brand's games. Key has released 18 visual novels to date, the latest being Stella of The End (2022). ![]() Both Kanon and Air were originally produced as adult games, but this trend was broken with Key's third title Clannad (2004), released for all ages. Key's second game, Air (2000), had a similarly complex storyline to Kanon and a more thorough gameplay. Key's debut visual novel Kanon (1999) combined an elaborate storyline, up-to-date anime-style art, and a musical score which helped to set the mood for the game. It was formed on July 21, 1998, as a brand under the publisher Visual Arts, and is located in Kita, Osaka. ![]() Key is a Japanese visual novel studio known for making dramatic and plot-oriented titles.
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